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Brooke Fisher Liu
Ph.D., Assistant Professor, Department of Communication, University of Maryland
2110 Skinner Building
University of Maryland
College Park, MD 20742
Phone: 301-405-6524
Fax: 301-314-9471
Dr. Brooke Liu's research primarily examines how government organizations manage communication during crisis and non-crisis situations. She is particularly interested in developing new models and theory that accurately reflect government public relations practitioners’ unique experiences.
Her research has been published or accepted for publication in the Handbook of Crisis Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Public Relations Research, Public Relations Review, and Natural Hazards Review. Dr. Liu’s research has been funded by the Plank Center for Leadership in Public Relations and the Arthur W. Page Center for Integrity in Public Communication.
Since 2005, Dr. Liu has been an active public affairs volunteer for the American Red Cross, previously serving on the Arlington, VA, chapter’s planning committee for their annual fundraiser and the Chicago Chapter’s marketing and communications advisory committee. She currently is working with National Headquarters to evaluate and improve chapters’ social media efforts during crisis and routine times.
Current research projects include 1) refining the government communication decision wheel, the first public relations model to distinguish government and corporate communication, 2) developing a blog-mediated crisis communication model for public relations professionals, and 3) evaluating how corporate and government organizations rhetorically responded to the 2009 H1N1 crisis and framed their messages through social media and traditional public relations tactics.
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